We make sure you have focused all of your resources to achieve the goals in the strategic plan.
Third step in Inbound Sales is to translate the Strategic Sales Plan into Operational Sales Plan. Best way to show how these two are different is by giving an example:
Imagine you have a business that is selling accounting software to major corporations. Your strategic plan would be to starting by selling smaller cheaper services to these companies and little by little grow your business size and then make the final move to replace their existing accounting software with your awesome 21st century cloud based solution that is unique in the country;
Your operational plan would be defining each of those business steps specifically on what to sell to whom and when and how and even who to hire for this purpose(or how to hire that person). The operational sales plan has every detail covered even the words to use or the outfit to wear to a sales meeting so that no one is in the dark about what needs to be done and what they need to do.
Charmacy helps its clients to create their operational plans in a realistic and smart way to make sure they have focused all of their resources to achieve the goals in the roadmap or strategic plan.